South-east Asia gingers up Pru's performance

Asia continues to be the driving force behind growth at insurance giant Prudential, as the US and European businesses battle weakening economic conditions.

Asia continues to be the driving force behind growth at insurance giant Prudential, as the US and European businesses battle weakening economic conditions.

"Asia delivered a 21% rise in IFRS [international financial reporting standards] operating profit and an 18% rise in new business profit. Importantly, Asia's cash contribution to the group was £126m, an increase of 20%, and evidence that our business in Asia continues to deliver both growth and cash for our shareholders," said the Pru's Chief Executive, Tidjane Thiam, in the insurer's results statement covering the first half of 2012.

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