How Pierre Chappaz made a mint from social media

Having already made millions from the internet, Pierre Chappaz got stuck into his second venture - exploiting the potential of social media for advertising.

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Pierre Chappaz, Ebuzzing

Pierre Chappaz, 54, was a marketing manager at IBM during the late 1990s dotcom boom. He watched as internet firms sprang from nowhere to make millions for their founders, and decided it was time to act.

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James McKeigue

James graduated from Keele University with a BA (Hons) in English literature and history, and has a certificate in journalism from the NCTJ. James has worked as a freelance journalist in various Latin American countries.He also had a spell at ITV, as welll as wring for Television Business International and covering the European equity markets for the Forbes.com London bureau. James has travelled extensively in emerging markets, reporting for international energy magazines such as Oil and Gas Investor, and institutional publications such as the Commonwealth Business Environment Report. He is currently the managing editor of LatAm INVESTOR, the UK's only Latin American finance magazine.