SABMiller targets affordable beer market in Africa

SABMiller has gone back to its African roots, marketing its African beer brand, Chibuku, in ten countries across the continent.

SABMiller has gone back to its African roots, marketing its African beer brand, Chibuku, in ten countries across the continent.

Chibuku is an opaque beer based on traditional African recipes using maize and/or sorghum, depending on local tastes.

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