Publicis-Omnicom tie-up creates $35bn advertising behemoth

The world's largest advertising agency will be created following the merger of America's Omnicom and France's Publicis.

America's Omnicom, the world's second-biggest advertising agency, is merging with its French counterpart Publicis, the third-largest. Publicis Omnicom will leapfrog Britain's WPP to become the top advertising group with joint sales of $22bn (32% of the industry's global total) and a combined market capitalisation of $35bn. CEOs Maurice Levy of Publicis and John Wren of Omnicom will jointly run the new group.

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