Peppa Pig goes to Asia

Film and TV distributor Entertainment One said it had sold its phenomenally successful Peppa Pig cartoon to several Asian countries, along with a number of other children's programmes.

The firm said a series of acquisitions from major broadcasters across Asia would significantly extend its portfolio of children's programming to audiences in Taiwan, Hong Kong, Singapore and Thailand.

In addition, Ben and Holly's Little Kingdom, Tractor Tom and Humf would also be shown to a number of the Asian audiences, the company said.

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"These acquisitions are a crucial milestone towards making the eOne Family brands truly global and having achieved this fantastic in-road into the Asian markets, we will continue to focus on long term growth for eOne's Family portfolio," said Chef Executive Darren Throop.

In July, the company reported a sharp rise in its top line in the first quarter, with its television arm tripling revenues year-on-year.

The television division delivered 67 half-hours of programming in the April to June quarter, significantly ahead of the prior year, driving an increase of more than 200% in revenue, with the promise of more to come, as the pipeline continues to be strong, the firm said at the time.