Company in the news: Vodafone

Vodafone has made a bid for Germany's Kabel Deutschland and the country's lucrative telecoms market. Phil Oakley explains what investors should do.

Telecoms giant Vodafone's (LSE: VOD) £6.6bn bid for German cable telecom company Kabel Deutschland makes a lot of sense. Mobile-phone businesses across Europe are in decline due to weak economies and competition. To keep customers on board it's becoming increasingly important to offer them a bundle of products.

Now Vodafone will be able to offer its German customers the so-called quadruple-play' package of mobile-phone, fixed-line phone services, broadband internet and pay TV. This business has a decent chance of growing, given that take up of broadband and TV from Kabel's customers is currently quite low.

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Phil spent 13 years as an investment analyst for both stockbroking and fund management companies.