Next Fifteen on target for year

Public relations consultancy Next Fifteen expects full year profit to be in line with company expectations and is confident of further progress in the new financial year.

The group, which generates over 50 per cent of its total revenues in the US, said it should continue to benefit from the relative strength of the US economy, especially during an election year.

On a cautionary note however, it added: "We recognise the continued uncertainty surrounding sovereign debt levels in Europe and its potential to impact the global economy and relative currency values."

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Otherwise Next Fifteen said it has continued to invest in its transition to digital marketing services. The group, which acquired UK-based social marketing agency Content & Motion earlier this year, said it expects investment will continue in the current year.

In the last six months it has signed up several new clients including such as Spotify, Palo Alto Networks, Pinterest, Staples, Pizza Hut and Vodafone.

"We are pleased with this progress despite the sluggish economic conditions in many markets," the group said.

Chairman Richard Eyre noted: "The board sees significant and structural long-term growth potential in digital marketing as brands increasingly move away from traditional marketing such as print media towards more interactive social, mobile and digital channels."

"With our strong balance sheet we are well placed to make further strategic acquisitions in the digital space. We will also continue to invest in additional digital talent for the group's existing businesses and look for opportunities to create new agencies."

CJ