IAG traffic boosted by BA Olympic advertising
International Airlines Group (IAG) said September traffic figures had been boosted by heavy promotional activity by British Airways during and after the Olympic Games.
International Airlines Group (IAG) said September traffic figures had been boosted by heavy promotional activity by British Airways during and after the Olympic Games.
However, it said that while trading conditions at its London hub remained 'firm', performance at Madrid, where Iberia is based, continued to be impacted by Spain's economic woes.
Short haul traffic from its Spanish base had been particularly affected, it said, as was the amount of cargo Iberia carried, which dropped 15.3%.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
In September 2012 the airline carried 8.7% more passengers than in the previous year, up 3.7% on a like-for-like basis.
The passenger load factor, which measures the percentage of available seats filled, was up 1.2% to 84%, or 1.5% on a like-for-like basis.
Across the group premium traffic grew by 8% in September compared to the previous year, with 4.6% growth in non-premium traffic.
"British Airways has been engaging in heavy promotional activity during and post the Olympic and Paralympic Games culminating in the 'Thank-you Great Britain sale', which ended on September 25th," the company said.
"This has positively impacted our volumes in both premium and non-premium cabins."
British Airways' September traffic, measured in 'Revenue Passenger Kilometres', was up 4.2%
Meanwhile Iberia traffic was down 0.8% on that measure.
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.
-
What Santander’s takeover of TSB means for customers
Santander is set to buy rival TSB for £2.65 billion. What does it mean for customers, and could we see the TSB brand disappear from the high street?
-
How to find active fund managers that are worth paying for
Active funds are unlikely to beat a cheap tracker on average, but can be valuable in certain markets