How Lee Smith made a fortune from diet pills

Lee Smith used his marketing nous to take a bland-looking diet product and give it a whole new spin. James McKeigue reports.

Lee Smith, 35, forged his sales skills in the murky world of network marketing. Between the ages of 23 and 30 he worked on building up networks of sales contacts for various firms. "It taught me a lot. I became a better salesperson because, while the product would change, the end goal was always the same." But after seven years he'd had enough. "Network marketing blurs the line between business and pleasure. I'd end up going to the pub and trying to sell to friends and family it wasn't good."

Fortunately, by 2007 Smith had spotted a new market: health and fitness supplements. "Everywhere you looked gym supplements and weight-loss pills were becoming more popular it was clear it was a growth industry." Together with his brother and a friend, Smith decided to form a firm to sell pills that combined appetite suppressants with energy boosters to help people lose weight by giving them the energy to work out in the gym. "We did everything on a budget. We built a cheap website and bought our products online."

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