Reckitt identifies 16 'power markets'

published 8 February 2012

Cillit Bang maker Reckitt Benckiser said it exceeded its full year targets in 2011, as it announced a strategy for 'continued out-performance'.

Net revenue in 2011 rose to £9.49bn from £8.45bn the year before and just a tad higher than market expectations of £9.45bn. Profit before tax climbed to £2.38bn from £2.14bn in 2010; the market had pencilled in a figure of £2.40bn.

After a strategic review, the company is sticking with its focus on its 'power brands' but is augmenting this with an increased emphasis on 16 'power markets', most of which are emerging markets.