Digital sports media business PERFORM has announced that it is now integrating its sports content across a range of Google platforms.
The development of YouTube channels for its LIVESPORT.tv and Goal.com brands "will see thousands of hours of live, highlights and sports news video content made available to millions of sports fans globally," the company said. Content will be funded by advertising and some events will be available in the US as a paid live stream.
Meanwhile, to accompany the launch of the YouTube channels, PERFORM has also launched a range of 20 applications for Googl'es Chrome Web Store for clients including Chelsea, Newcastle, the WTA and TennisTV.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
"PERFORM is the leading provider of multi-platform sports content and we are delighted to extend the reach of our content across the YouTube and Google Chrome platforms. The LIVESPORT.tv and Goal.com channels will allow fans of all sports to watch what they want, when they want it," said joint-Chief Executive Officer Simon Denyer.
"We are delighted to work with such an influential partner and look forward to working even more closely with Google and YouTube in the future," he said.
Shares were up 0.56% at 275.93p in the opening minutes on Friday.
BC
-
8 of the best houses for sale with annexesThe best houses with annexes – from a period property in the Lake District to a 13th-century house with a two-bedroom annexe in Saltwood, Kent
-
Zelenskyy moves to appease Donald Trump – what happens now?Ukraine’s president Volodymyr Zelenskyy is conceding ground to secure the least-worst deal possible, says Emily Hohler
