BT free live football offer to increase subscriptions

BT has revealed its broadband customers will be able to watch live Premier League football games for free next season in a move that is expected to boost subscriptions and revenues for 2014 results.

BT has revealed its broadband customers will be able to watch live Premier League football games for free next season in a move that is expected to boost subscriptions and revenues for 2014 results.

The telecoms giant, which is due to report its annual results on Friday, said its three new BT Sport channels will available for free to any consumer BT broadband customer.

This will be the first time in more than 20 years that weekly live matches from the top division of English football will be free to air.

A spokesperson said the company hoped the offer "would lead to an increase in subscriptions", which would therefore help boost the company's top line.

By offering BT Sport for free with BT broadband, the group said it aimed to appeal to the 15m UK customers that have yet to take its broadband service, as well as persuading customers of other providers to switch service.

To encourage potential customers to switch, BT said it will offer new customers a super-fast fibre optic broadband product from just £15 per month or copper broadband from just £101 a year.

Shares in BT were down 1.17% to 279p at 12:33 on Thursday.

OH

Recommended

I wish I knew what a share buyback was, but I’m too embarrassed to ask
Too embarrassed to ask

I wish I knew what a share buyback was, but I’m too embarrassed to ask

A share buyback means just what it says – a company buys back its own shares. But why? And how does that benefit shareholders?
3 Aug 2021
Improve your odds of investment success with these three stocks
Share tips

Improve your odds of investment success with these three stocks

Professional investor Tom Wildgoose of the Nomura Global High Conviction Fund highlights three of his favourite stocks.
2 Aug 2021
How to profit from pampered pets beyond the pandemic
Share tips

How to profit from pampered pets beyond the pandemic

Covid-19 has greatly boosted ownership. But the market had been expanding for years, and demographic, cultural and medical trends all point to long-te…
30 Jul 2021
Share tips of the week – 30 July
Share tips

Share tips of the week – 30 July

MoneyWeek’s comprehensive guide to the best of this week’s share tips from the rest of the UK's financial pages.
30 Jul 2021

Most Popular

Why the UK's 2.5% inflation is a big deal
Inflation

Why the UK's 2.5% inflation is a big deal

After years of inflation being a financial-assets problem, it is now an “ordinary things” problem too, says Merryn Somerset Webb. But central banks st…
16 Jul 2021
The MoneyWeek Podcast: Asia, financial repression and the nature of capitalism
Economy

The MoneyWeek Podcast: Asia, financial repression and the nature of capitalism

Russell Napier talks to Merryn about financial repression – or "stealing money from old people slowly" – plus how Asian capitalism is taking over in t…
16 Jul 2021
Three companies that are reaping the rewards of investment
Share tips

Three companies that are reaping the rewards of investment

Professional investor Edward Wielechowski of the Odyssean Investment Trust highlights three stocks that have have invested well – and are able to deal…
19 Jul 2021