Gaming entertainment company 888 has signed a deal with Kambi Sports Solutions, according to which it will deliver a fully-managed sportsbook solution under the group's 888Sport brand.
As a result of the agreement, 888 will be able to offer a broader range of betting markets and products by fully integrating Kambi's technology.
Itai Frieberger, Chief Operating Officer of 888 Holdings: "888 has been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products.
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"By partnering with Kambi we will be aligning our sport platform with the rest of our offering, enabling us to increase our footprint while delivering a best-of-breed product to our players.
"By applying our award-winning back office and marketing expertise to the re-launch of 888sport, powered by Kambi, we will look to enhance player value through more efficient engagement."
888's share price was down 1.23% at 174.60p at midday on Monday.
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