Gaming entertainment company 888 has signed a deal with Kambi Sports Solutions, according to which it will deliver a fully-managed sportsbook solution under the group's 888Sport brand.
As a result of the agreement, 888 will be able to offer a broader range of betting markets and products by fully integrating Kambi's technology.
Itai Frieberger, Chief Operating Officer of 888 Holdings: "888 has been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
"By partnering with Kambi we will be aligning our sport platform with the rest of our offering, enabling us to increase our footprint while delivering a best-of-breed product to our players.
"By applying our award-winning back office and marketing expertise to the re-launch of 888sport, powered by Kambi, we will look to enhance player value through more efficient engagement."
888's share price was down 1.23% at 174.60p at midday on Monday.
NR
-
New Chase bonus deal takes savings rate to 4.75% – is it worth it?Chase’s latest savings deal propels it into first place in the best-buy tables, but there are some pitfalls to look out for
-
Review: Trasierra – a yoga retreat in the Spanish hillsFlora Connell joins a yoga retreat at Trasierra, in the Sierra Morena mountains north of Seville
