Pay-TV and internet service provider British Sky Broadcasting (BSkyB) is to integrate the technology of TV guide and chat app (software application) developer zeebox into its own TV platform in the UK, and will take an equity stake in the UK technology start-up.
According to zeebox's web site, its free app knows what you're watching on TV and also shows what your friends are watching; it can provide more information about what you're watching, instantly and lets you buy and download relevant stuff.
The zeebox service, which is currently available on Apple's iPhone and iPad products, as well as the web, serves up social media feeds and conversations via Twitter and Facebook.
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Scheduled for the launch in the first half of this year, the new service will offer Sky customers a zeebox-powered Sky app to access their Sky+ box on the move, so they can manage their Sky+ recording remotely, as well as using their iPhone or iPad as a remote control for their Sky box.
Sky has taken a 10% equity stake in zeebox, providing funding to support the company's future product road map and global roll-out plans. As part of the deal Sky Media will become the exclusive advertising sales agent for zeebox's synchronised advertising inventory.
"Thanks to Sky's backing we now also have the resources and expertise to set our sights firmly on international expansion alongside further innovation here in the UK and Ireland," said Ernesto Schmitt, a former EMI board director who is co-founder and Chief Executive Officer of zeebox.
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