Brightside, the specialist insurance broker, has launched car insurance policies for the high street retailer Debenhams.
The news played well with investors who pushed the shares up 2.5% in morning trading on Wednesday.
Brightside will run the service online and over the telephone through its UK based call centres.
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Martyn Holman, CEO of Brightside, said: "This partnership between two major players in their relevant industries will benefit both for many years to come."
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