Brightside, the specialist insurance broker, has launched car insurance policies for the high street retailer Debenhams.
The news played well with investors who pushed the shares up 2.5% in morning trading on Wednesday.
Brightside will run the service online and over the telephone through its UK based call centres.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Martyn Holman, CEO of Brightside, said: "This partnership between two major players in their relevant industries will benefit both for many years to come."
-
FTSE 100 hits record highs – why is it rising and will we see more gains?Advice UK equities have been described as unloved for a long time but as the FTSE 100 hits new highs, we explain if now is the time to buy British.
-
How to invest in copperIt may be time to invest in copper as the red metal appears poised for a big jump. Dominic Frisby looks at what should investors should buy
