Aegis to acquire Chinese digital agency

published 5 March 2012

Aegis Group, the FTSE-250 media and digital marketing group, has entered into an agreement to acquire Beijing eLink Advertising, a digital agency in China.

The transaction is expected to close in the second quarter of 2012. eLink's gross assets as of December 31 2011 were £3.0m.

eLink will become part of the Isobar network in China, strengthening Isobar in Beijing and ensuring a leading position in China. The acquisition is in line with the Aegis's strategy of increasing its digital profile and capability in faster growing regions.