AB Foods buys ethnic flour brand from Premier Foods
Food, ingredients and retail firm Associated British Foods (ABF) is to buy ethnic flour brand Elephant Atta from Premier Foods, the company announced on Friday.
Food, ingredients and retail firm Associated British Foods (ABF) is to buy ethnic flour brand Elephant Atta from Premier Foods, the company announced on Friday.
Elephant Atta, established in 1962, is being purchased by ABF's ethnic food subsidiary Westmill Foods for a cash consideration of £34m.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
"Elephant Atta is the UK's leading ethnic flour brand and will complement Westmill's other leading ethnic brands including Tolly Boy rice, Rajah spices, Lucky Boat noodles and Patak's pastes and sauces," said ABF Chief Executive George Weston.
Premier Foods will continue to mill and package the flour until regulators approve the deal.
BC
-
Hargreaves Lansdown shakes up fees in biggest change in 10 years – what does it mean for you?Hargreaves Lansdown is lowering its headline fee from 0.45% to 0.35% – but not everyone will be happy with the new fee structure, it’s been suggested.
-
Michael Moritz: The richest Welshman to walk the EarthMichael Moritz started out as a journalist before catching the eye of a Silicon Valley titan. He finds Donald Trump to be “an absurd buffoon”
