Digital marketing company Aegis has announced two acquisitions: the first a UK-based, independent marketing effectiveness analytics consultancy and the second a digital marketing agency.
The analytics consultancy, Data2Decisions, is one of the largest of its kind in Europe and at January 31st had gross assets of £2.2m.
The business works with its clients to turn data into insight that informs marketing strategy. This includes assessment of pricing, promotions and the return on media investment. D2D's technology solutions, which can sit on clients' systems, enable actionable intelligence from the analytics to be used to optimise marketing decisions.
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The digital marketing agency, I Spy, and its affiliate 4Search, specialise in the luxury retail, fashion and travel sectors and at December 31st had gross assets of £2.9m.
I Spy and 4Search combine search, social advertising and insightful analysis of consumer behaviour and data to improve the success of its clients.
Aegis's share price rose 0.17% to 236.70p by 08:38. The company recently agreed to a takeover by Japanese advertising agency Dentsu, since when its share price has been becalmed.
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