Aegis makes double acquisition

Digital marketing company Aegis has announced two acquisitions: the first a UK-based, independent marketing effectiveness analytics consultancy and the second a digital marketing agency.

The analytics consultancy, Data2Decisions, is one of the largest of its kind in Europe and at January 31st had gross assets of £2.2m.

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The digital marketing agency, I Spy, and its affiliate 4Search, specialise in the luxury retail, fashion and travel sectors and at December 31st had gross assets of £2.9m.

I Spy and 4Search combine search, social advertising and insightful analysis of consumer behaviour and data to improve the success of its clients.

Aegis's share price rose 0.17% to 236.70p by 08:38. The company recently agreed to a takeover by Japanese advertising agency Dentsu, since when its share price has been becalmed.

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