Digital marketing company Aegis has committed to a strategic investment in local Chinese search marketing company, PinZhong, as part of its strategy to acquire businesses in faster-growing regions.
Aegis will invest RMB 24m (£2.4m) in the business and will use its digital performance marketing network, iProspect, to create a trading and development alliance with PinZhong in order to bring more scale and breadth of services to existing and prospective clients.
By formalising a partnership with PZoom, Aegis also expects to extend client opportunities to its other global network brands of Carat, Vizeum and Isobar.
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Chief Executive Officer of Aegis Media Asia Pacific, Nick Waters, said: "Building scale and competitiveness in both search and performance marketing in China is a priority for Aegis. By identifying and investing in a proven brand like PZoom we will contribute significantly to our quest for growth in this space."
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