Aegis invests in Chinese marketing company
Digital marketing company Aegis has committed to a strategic investment in local Chinese search marketing company, PinZhong, as part of its strategy to acquire businesses in faster-growing regions.
Digital marketing company Aegis has committed to a strategic investment in local Chinese search marketing company, PinZhong, as part of its strategy to acquire businesses in faster-growing regions.
Aegis will invest RMB 24m (£2.4m) in the business and will use its digital performance marketing network, iProspect, to create a trading and development alliance with PinZhong in order to bring more scale and breadth of services to existing and prospective clients.
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