Aegis expands Finnish media operations

FTSE 250 media and digital communications group Aegis has snapped up marketing agency Irokeesi Oy in an effort to strengthen its media product portfolio in Finland.

Irokeesi, which had gross assets worth €0.9m at the end of 2011, services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion.

Previous clients include Kelloggs, Mercedes Benz, Lego, Coca-Cola, L'Oreal, Nestle and Arla Foods, some of whom are already clients of Aegis Media in Finland.

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The company was acquired for an undisclosed sum.

"We are thrilled to have acquired Irokeesi, the leading experiential marketing company in Finland. Irokeesi will strengthen Aegis Media Finland product offer in the market and will enable us to offer even more integrated marketing services for our clients in Finland," said Aegis's Chief Executive Officer Juha Herranen.

Aegis was trading 0.21% higher at 236p before the close of trade on Monday.