Hold on tight as the world catches on to gold

It looks like the ordinary investor may finally be catching on to the gold bull market. And if that happens, says Merryn Somerset Webb, there's no telling where the price of gold could end up.

I woke up on Friday morning to a conversation about gold on Radio 4's Today programme. Usually, when you hear about gold on the BBC, the conversation is led by someone who thinks the 12-year boom is less a bull market than a ludicrous bubble. Not this time.

Instead, the speaker was from gold website Bullionvault. I listened to this with a mild hangover, thanks to a late dinner party with a group that included an excellent but still reasonably mainstream fund manager. His portfolio is 10% invested in gold and the fact that we were talking about it didn't seem nuts to the rest of the party. I'm also getting an unusual number of emails about gold, including a rising number from non-financial friends, asking just how they go about buying it.

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Merryn Somerset Webb
Former editor in chief, MoneyWeek