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If you want to make money, there are some simple rules to follows says James Ferguson: go for blue chips with good, sustainable yields.

Whatever the proponents of the efficient-market hypothesis may say, the fact is that market returns aren't entirely random. There are, as Tony Jackson points out in The Sunday Telegraph, "some simple rules for making money".

To see what those are, there is no better place to turn than the ABN Amro Global Investment Returns Yearbook 2005. Authored by three professors from the London Business School, this contains 105 years worth of data from 17 countries.

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James Ferguson qualified with an MA (Hons) in economics from Edinburgh University in 1985. For the last 21 years he has had a high-powered career in institutional stock broking, specialising in equities, working for Nomura, Robert Fleming, SBC Warburg, Dresdner Kleinwort Wasserstein and Mitsubishi Securities.