Television is dying - so which broadcasters will survive the entertainment revolution?

The end is nigh for television, says The Observer's James Robinson, as new technology allows consumers to access tailor-made content without traditional advertising slots. So how will the big broadcasters survive - and how can you profit from the changes?

Technology is changing the face of entertainment. Good news for consumers but bad news for traditional broadcasters who depend on advertising revenues. The Observer's James Robinson reports.

Samantha is 13. On the bus-ride to school, she watches a five-minute mobisode' of her favourite soap opera on her phone, supplying one of the character's lines and choosing the scene's ending. She discovered the show on Google, where it was posted by a Japanese production firm that makes tailored content for niche audiences, charging two pence for each download.

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