Gamble of the week: an attractive play on advertising

As consumers spend increasing amounts of time and money online, advertisers are looking to agencies such as this week's 'gamble' to help them integrate digital communications with conventional marketing.

The £12bn UK advertising industry is presently experiencing dramatic change. The importance of traditional radio, press and TV media is diminishing, as consumers continue to spend more time and money on the internet. And so advertisers, such as General Motors, are looking to agencies such as this week's 'gamble' to provide them with a full suite of services that integrate digital communications with conventional marketing.

Gamble of the week: Creston (CRE)

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Paul gained a degree in electrical engineering and went on to qualify as a chartered management accountant. He has extensive corporate finance and investment experience and is a member of the Securities Institute.

Over the past 16 years Paul has held top-level financial management and M&A roles for blue-chip companies such as O2, GKN and Unilever. He is now director of his own capital investment and consultancy firm, PMH Capital Limited.

Paul is an expert at analysing companies in new, fast-growing markets, and is an extremely shrewd stock-picker.