Are retailers really prepared to go green?

Retailers are under pressure to be more environmentally friendly, especially when it comes to bags and packaging. But what if it means their profits take a hit?

Pick up a paper, turn on the television, visit the cinema or walk into a shop, and the chances are that you will be bombarded with information on the environment, ethical trading, sustainability and the whole carbon family comprising footprints, labelling, emissions and offsets.

Inevitably, some aspects of this barrage of information being thrown into the marketplace by the 'Green Lobby' are having an effect on the commercial practices of the retail industry and on the behaviour of shoppers.

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