Gamble of the week: Novelty chocolate maker

This profitable niche confectionary maker is proving a hit with the supermarkets, says Paul Hill. But with competition fierce, it's a buy for the brave.

Fancy a can of Guinness gourmet nuts, a box of Famous Grouse Truffles or even a Tango Easter egg? These are some of the specialist foods made by Zetar that have been flying off the shelves. The maker of novelty chocolate (68% of sales) and natural snacks (32%) has also struck a deal with Unilever to license Marmite for its new range of flavoured nuts: this comes on top of similar deals with Branston, Vimto and Bailey's.

Zetar wisely doesn't try to bang heads with the gorillas of the industry like Nestl, Cadbury's and PepsiCo. It succeeds by creating niche brands, as well as providing premium private-label products and seasonal items such as advent calendars.

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Paul gained a degree in electrical engineering and went on to qualify as a chartered management accountant. He has extensive corporate finance and investment experience and is a member of the Securities Institute.

Over the past 16 years Paul has held top-level financial management and M&A roles for blue-chip companies such as O2, GKN and Unilever. He is now director of his own capital investment and consultancy firm, PMH Capital Limited.

Paul is an expert at analysing companies in new, fast-growing markets, and is an extremely shrewd stock-picker.