Isa limit: Use it or lose it

It's getting ever harder for savers to find even a half-way decent deal on their cash Isas. So what can you do? James McKeigue explains.

Something strange is happening this year. The period after Christmas in the run-up to the end of the tax year on 5 April normally marks the peak of the individual savings account (Isa) season. Newspapers and websites start to fill up with adverts proclaiming the best deals and incentives.

But this year has been far quieter. Apart from one or two new entrants, the market is pretty dull. Many banks and business societies seem to be sticking with their existing deals. There's nothing wrong with that in itself. I'm sure you don't miss the adverts. What does worry us is that this seems to be part of a wider trend the banks just don't seem to care about cash Isas anymore.

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James McKeigue

James graduated from Keele University with a BA (Hons) in English literature and history, and has a certificate in journalism from the NCTJ. James has worked as a freelance journalist in various Latin American countries.He also had a spell at ITV, as welll as wring for Television Business International and covering the European equity markets for the Forbes.com London bureau. James has travelled extensively in emerging markets, reporting for international energy magazines such as Oil and Gas Investor, and institutional publications such as the Commonwealth Business Environment Report. He is currently the managing editor of LatAm INVESTOR, the UK's only Latin American finance magazine.