WPP to acquire Filmworks China via GroupM subsidiary

British multinational advertising and public relations company WPP has agreed to acquire Filmworks China, an entertainment marketing agency in China, through its global media investment management arm GroupM.

British multinational advertising and public relations company WPP has agreed to acquire Filmworks China, an entertainment marketing agency in China, through its global media investment management arm GroupM.

This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors.

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