WPP makes strategic investment in SFX Entertainment

FTSE 100-listed advertising and marketing giant WPP has made a strategic investment in SFX Entertainment, the digital media company providing a platform for electronic dance music events.

FTSE 100-listed advertising and marketing giant WPP has made a strategic investment in SFX Entertainment, the digital media company providing a platform for electronic dance music events.

A statement issued by WPP said that the investment would enable WPP's operating companies to tap into the fast-growing international electronic dance music markets with a focus on sponsorship and branded entertainment opportunities.

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