SuperGroup sales boosted by growing online business

SuperGroup, the owner of clothing retail brand SuperDry, posted a 16.2 per cent rise in revenue for the first half of 2012 covering the 26 weeks to October 28th, according to its interim results published on Wednesday morning.

SuperGroup, the owner of clothing retail brand SuperDry, posted a 16.2 per cent rise in revenue for the first half of 2012 covering the 26 weeks to October 28th, according to its interim results published on Wednesday morning.

The group's gross margin rose by 90 basis points to 56.3% from 55.4% in the coorresponding period last year, while underlying pre-tax profit rose by 13.1% to £14.7m.

Subscribe to MoneyWeek

Become a smarter, better informed investor with MoneyWeek.

Basic earnings per share fell 47.8% to 9.6p from 18.4p in the first half of 2011.

Online sales growing

Advertisement
Advertisement - Article continues below

Growth in online sales helped bolster revenue with more items being sold on the group's increasing number of websites.

Internet sales increased year-on-year by 24%. On a rolling 12-month basis, internet penetration was 10.2% compared to 8.2% in 2011.

The business now operates through 12 overseas websites, eight more than the number in existence in 2011, and has added six sites since the year end. The website in Switzerland is available in the French and German languages. In Canada, it is available in French and English and the group has websites for Spain and Italy. Over the last 12 months the group has sold to more than 100 countries.

Overall, retail revenue was up 26.4%, while like-for-like sales grew 3.9% from 4% in the first half of 2011.

Geographical expansion

Advertisement
Advertisement - Article continues below

The period also included a wave of international expansion with 37 franchises and lixcesed stores opening including the first franchise store in India.

Julian Dunkerton, Chief Executive Officer of SuperGroup, said: "Although the trading environment has remained challenging and volatile, the group's sales performance in the first half of the year has been encouraging. There have been a number of positive factors that have supported this performance but it is clear that the ongoing investment in design and the growing presence of the brand have enhanced sales both in the UK and overseas.

"International sales have again been strong and represent a substantial opportunity as the brand gains acceptance globally.

"During the last six months there has been significant change in the group's management structure as we commit to building a solid platform to support our future growth. Good progress is being made but the full infrastructure upgrades, and the associated benefits, will take a number of years to deliver.

"The economic outlook remains uncertain but I am confident in our strategy and our ability to maximise the opportunities we have in the UK and internationally and deliver our full year profit targets."

MF

Advertisement

Recommended

Visit/investments/investment-strategy/600861/how-demographics-affects-stock-valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Visit/investments/stocks-and-shares/600863/sirius-minerals-anglo-american-takeover
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Visit/investments/stockmarkets/600634/why-investors-should-be-cautiously-bullish-for-2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020
Visit/investments/stocks-and-shares/share-tips/600636/class-acts-going-cheap-buy-into-europes-best
Share tips

Class acts going cheap: buy into Europe’s best bargains

Value investing appears to be making a comeback, while shares on this side of the Atlantic are more appealing on metrics such as price/earnings ratios…
16 Jan 2020

Most Popular

Visit/investments/commodities/gold/600998/extraordinary-times-buy-gold-buy-silver
Gold

Extraordinary times create extraordinary opportunities – these assets look cheap

With the stage set for some monumental fiscal stimulus, this is most definitely a time to own some gold. And if you’re bold enough, says Dominic Frisb…
18 Mar 2020
Visit/investments/600992/the-helicopters-are-being-warmed-up-we-might-be-closer-to-a-bottom-than-you
Investments

The helicopters are being warmed up – we might be closer to a bottom than you think

Governments are starting to act to bolster their economies against coronavirus. But, asks John Stepek, will throwing money at the problem slow the mar…
17 Mar 2020
Visit/investments/funds/investment-trusts/600975/now-could-be-a-good-time-to-bag-an-investment-bargain
Investment trusts

Now could be a good time to bag an investment bargain

We like investment trusts here at MoneyWeek. And they can be even better during a market crash.
16 Mar 2020
Visit/investments/stockmarkets/european-stockmarkets/600725/is-2020-the-year-for-european-small-cap
Sponsored

Is 2020 the year for European small-cap stocks?

SPONSORED CONTENT - Ollie Beckett, manager of the TR European Growth Trust, on why he believes European small-cap stocks are performing well.
12 Feb 2019