The 'buy and hold' investment strategy doesn't work

The stock market strategy of 'buy and hold' just doesn’t work, says Merryn Somerset Webb. The 20-year period when it did work is the exception, not the rule.

The back page of last week's National Enquirer ran a very tempting advertisement indeed. A mystic offered to grant all the wishes of every reader. Free! You just had to fill in a form giving your personal details and listing the five things you most wanted (a specific amount of money within a specific amount of time, a new boat or house, a holiday of a lifetime or just "financial security"), send it off with no cheques or cash enclosed and wait.

I'm pretty sure MoneyWeek hasn't much of a cross-over readership with the National Enquirer, but I think this proposition may remind you all of something. Yes, it's the financial services industry. Financial advisers don't use quite the same wish-fulfillment methods. But most make much the same promise list your financial goals, do as they say, and a better life will appear.

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Merryn Somerset Webb

Merryn Somerset Webb started her career in Tokyo at public broadcaster NHK before becoming a Japanese equity broker at what was then Warburgs. She went on to work at SBC and UBS without moving from her desk in Kamiyacho (it was the age of mergers).

After five years in Japan she returned to work in the UK at Paribas. This soon became BNP Paribas. Again, no desk move was required. On leaving the City, Merryn helped The Week magazine with its City pages before becoming the launch editor of MoneyWeek in 2000 and taking on columns first in the Sunday Times and then in 2009 in the Financial Times

Twenty years on, MoneyWeek is the best-selling financial magazine in the UK. Merryn was its Editor in Chief until 2022. She is now a senior columnist at Bloomberg and host of the Merryn Talks Money podcast -  but still writes for Moneyweek monthly. 

Merryn is also is a non executive director of two investment trusts – BlackRock Throgmorton, and the Murray Income Investment Trust.