Ladbrokes extends partnership with Playtech

Betting group Ladbrokes has unveiled plans to extend its relationship with Playtech, the online gaming software company, as part of the former's 're-invigoration' of its Digital business.

Betting group Ladbrokes has unveiled plans to extend its relationship with Playtech, the online gaming software company, as part of the former's 're-invigoration' of its Digital business.

Playtech will create a new e-commerce and digital marketing services operation, to be integrated with the company's existing Digital teams in London and Gibraltar, and will also give Ladbrokes access to its full product suite and technology, which will see the launch of a new 'Vegas' tab on Ladbrokes.com.

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