Fitbug looks ahead with confidence after launch of new products

Fitbug, the AIM traded provider of so-called 'digital health' products, has been making waves in recent times after launching three new online personal health and well-being products.

The new range has targeted the connected health market in the US and is designed to enable the user to keep track of their health and well-being 24-7.

It does this using by using the Fitbug Orb, a button-sized activity tracker which monitors activity, such as step counts, and tracks the quality of sleep achieved by the wearer.

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It then sends this information to its technology platform, where it stores the data along with additional information provided by the wearer, such as the type and quantity food consumed.

This smart little device is able to turn all of this information into personalised graphs and charts, which it uses to send information and feedback to the wearer's smart phone or tablet.

Fitbug is particularly proud of the fact that the device requires no recharging, and can be worn almost anywhere on the body - with special attachements even being designed for women to wear on their underwear, so as to avoid displaying an unsightly wrist strap.

Working alongside this nifty piece of kit are a set of scales known as the Fitbug Wow, and a blood pressure monitor which goes by the name of the Fitbug Luv.

Both of these devices transmit the information to the same place as the activity tracker, meaning that all data is stored in the same place.

The launch of these products follows on from the Fitbug Air, described by the company as the world's first Bluetooth Low Energy Fitbug activity tracker, which allows the user to send information wirelessly and with the iPhone 4S, iPhone 5, the new iPad (3rd Generation), and iPod Touch.

Paul Landau, Fitbug Chief Executive said: "We are very excited about the launch of these new devices. Together with Fitbug Air, Fitbug now has a family of fully integrated mobile health products, which provide a dynamic and user-friendly way of tracking activity levels, weight and blood pressure.

"With the accelerating shift to mobile, and with insurance companies and corporations looking for more flexible ways to monitor and stimulate exercise amongst its customers and employees, together with growing consumer and retail interest, these product launches position Fitbug very strongly as we continue to capitalise on the growing demand for mobile-compatible health programmes."

Product InformationFitbug Air - RRP £49.99 (available now)

Fitbug Orb - RRP £44.99 (available May/June 2013)

Fitbug Wow - RRP £69.99 (available April 2013)

Fitbug Luv - RRP £99.99 (available June 2013)