Fitbug looks ahead with confidence after launch of new products

Fitbug, the AIM traded provider of so-called 'digital health' products, has been making waves in recent times after launching three new online personal health and well-being products.

Fitbug, the AIM traded provider of so-called 'digital health' products, has been making waves in recent times after launching three new online personal health and well-being products.

The new range has targeted the connected health market in the US and is designed to enable the user to keep track of their health and well-being 24-7.

It does this using by using the Fitbug Orb, a button-sized activity tracker which monitors activity, such as step counts, and tracks the quality of sleep achieved by the wearer.

It then sends this information to its technology platform, where it stores the data along with additional information provided by the wearer, such as the type and quantity food consumed.

This smart little device is able to turn all of this information into personalised graphs and charts, which it uses to send information and feedback to the wearer's smart phone or tablet.

Fitbug is particularly proud of the fact that the device requires no recharging, and can be worn almost anywhere on the body - with special attachements even being designed for women to wear on their underwear, so as to avoid displaying an unsightly wrist strap.

Working alongside this nifty piece of kit are a set of scales known as the Fitbug Wow, and a blood pressure monitor which goes by the name of the Fitbug Luv.

Both of these devices transmit the information to the same place as the activity tracker, meaning that all data is stored in the same place.

The launch of these products follows on from the Fitbug Air, described by the company as the world's first Bluetooth Low Energy Fitbug activity tracker, which allows the user to send information wirelessly and with the iPhone 4S, iPhone 5, the new iPad (3rd Generation), and iPod Touch.

Paul Landau, Fitbug Chief Executive said: "We are very excited about the launch of these new devices. Together with Fitbug Air, Fitbug now has a family of fully integrated mobile health products, which provide a dynamic and user-friendly way of tracking activity levels, weight and blood pressure.

"With the accelerating shift to mobile, and with insurance companies and corporations looking for more flexible ways to monitor and stimulate exercise amongst its customers and employees, together with growing consumer and retail interest, these product launches position Fitbug very strongly as we continue to capitalise on the growing demand for mobile-compatible health programmes."

Product InformationFitbug Air - RRP £49.99 (available now)

Fitbug Orb - RRP £44.99 (available May/June 2013)

Fitbug Wow - RRP £69.99 (available April 2013)

Fitbug Luv - RRP £99.99 (available June 2013)

Recommended

Imperial Brands has an 8.3% dividend yield – but what’s the catch?
Share tips

Imperial Brands has an 8.3% dividend yield – but what’s the catch?

With an impressive dividend yield of 8.3%, Imperial Brands looks to be one of the most attractive income stocks in the FTSE 100 . But investors should…
6 Jul 2022
Can Royal Mail continue to deliver its 7.6% yield?
Share tips

Can Royal Mail continue to deliver its 7.6% yield?

Royal Mail shares are yielding 7.6% this year. But it’s facing some huge challenges, says Rupert Hargreaves. So is Royal Mail’s dividend sustainable?
6 Jul 2022
Saga’s figures are heading in the right direction – so should you buy?
Share tips

Saga’s figures are heading in the right direction – so should you buy?

Saga the over-50s travel and financial services specialist, has been struggling for years. But now, with the pandemic behind, it it is planning for fu…
5 Jul 2022
Director dealings w/e 1 July: what company insiders are buying and selling
Stocks and shares

Director dealings w/e 1 July: what company insiders are buying and selling

Directors’ share dealings can often give investors an insight into the sentiment of company insiders. Here are some of the biggest deals by company di…
5 Jul 2022

Most Popular

Is inflation about to drop as recession takes hold?
UK Economy

Is inflation about to drop as recession takes hold?

Central banks are raising interest rates in an attempt to curb soaring inflation. But will that push the economy into recession? John Stepek looks at …
5 Jul 2022
Ray Dalio’s shrewd $10bn bet on the collapse of European stocks
European stockmarkets

Ray Dalio’s shrewd $10bn bet on the collapse of European stocks

Ray Dalio’s Bridgewater hedge fund is putting its money on a collapse in European stocks. It’s likely to pay off, says Matthew Lynn.
3 Jul 2022
Is it OK to buy Scottish Mortgage investment trust again?
Investment trusts

Is it OK to buy Scottish Mortgage investment trust again?

Scottish Mortgage investment was hit hard by the tech-stock crash, and it is still being buffeted by headwinds. Should new investors wait for those to…
5 Jul 2022