Fitbug looks ahead with confidence after launch of new products

Fitbug, the AIM traded provider of so-called 'digital health' products, has been making waves in recent times after launching three new online personal health and well-being products.

Fitbug, the AIM traded provider of so-called 'digital health' products, has been making waves in recent times after launching three new online personal health and well-being products.

The new range has targeted the connected health market in the US and is designed to enable the user to keep track of their health and well-being 24-7.

It does this using by using the Fitbug Orb, a button-sized activity tracker which monitors activity, such as step counts, and tracks the quality of sleep achieved by the wearer.

It then sends this information to its technology platform, where it stores the data along with additional information provided by the wearer, such as the type and quantity food consumed.

This smart little device is able to turn all of this information into personalised graphs and charts, which it uses to send information and feedback to the wearer's smart phone or tablet.

Fitbug is particularly proud of the fact that the device requires no recharging, and can be worn almost anywhere on the body - with special attachements even being designed for women to wear on their underwear, so as to avoid displaying an unsightly wrist strap.

Working alongside this nifty piece of kit are a set of scales known as the Fitbug Wow, and a blood pressure monitor which goes by the name of the Fitbug Luv.

Both of these devices transmit the information to the same place as the activity tracker, meaning that all data is stored in the same place.

The launch of these products follows on from the Fitbug Air, described by the company as the world's first Bluetooth Low Energy Fitbug activity tracker, which allows the user to send information wirelessly and with the iPhone 4S, iPhone 5, the new iPad (3rd Generation), and iPod Touch.

Paul Landau, Fitbug Chief Executive said: "We are very excited about the launch of these new devices. Together with Fitbug Air, Fitbug now has a family of fully integrated mobile health products, which provide a dynamic and user-friendly way of tracking activity levels, weight and blood pressure.

"With the accelerating shift to mobile, and with insurance companies and corporations looking for more flexible ways to monitor and stimulate exercise amongst its customers and employees, together with growing consumer and retail interest, these product launches position Fitbug very strongly as we continue to capitalise on the growing demand for mobile-compatible health programmes."

Product InformationFitbug Air - RRP £49.99 (available now)

Fitbug Orb - RRP £44.99 (available May/June 2013)

Fitbug Wow - RRP £69.99 (available April 2013)

Fitbug Luv - RRP £99.99 (available June 2013)

Recommended

Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Why investors should be “cautiously bullish” for 2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020

Most Popular

Will a second wave of Covid lead to another stockmarket crash?
Stockmarkets

Will a second wave of Covid lead to another stockmarket crash?

Can we expect to see another lockdown like in March, and what will that mean for your money? John Stepek explains.
18 Sep 2020
Here’s why you really should own at least some bitcoin
Bitcoin

Here’s why you really should own at least some bitcoin

While bitcoin is having a quiet year – at least in relative terms – its potential to become the default cash system for the internet is undiminished, …
16 Sep 2020
James Ferguson: How bad data is driving fear of a second wave of Covid-19
UK Economy

James Ferguson: How bad data is driving fear of a second wave of Covid-19

Merryn and John talk to MoneyWeek regular James Ferguson about the rise in infections in coronavirus and what the data is really telling us.
17 Sep 2020