dotDigital Group, a software and digital marketing company, reported on Friday a 22 per cent sales increase during the last half of 2012 as new clients including BBC Worldwide and Balfour Beatty jumped on board.
Email marketing, e-commerce and website building services were the top performers, the group said in a trading update for the six months leading to the end of December.
A 38% increase to £4.1m in email marketing, including Saas licence and usage, was driven by new clients in the corporate sector and demand from existing customers.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Clients who joined the company over the period were BBC Worldwide, e-Consultancy, Harveys, England Hockey Board, Investec, Osprey London, BP International, ITV, Odeon Cinemas, Ryman, Delice de France, Surrey County Council, City & Guilds, Cartridge World, Balfour Beatty and Help for Heroes.
The newly opened New York office also helped boost revenues as it signed its first email marketing client just before the Christmas holiday.
The company now plans to open an office in Melbourne, Australia.
While the sales were up overall, the company experienced a decline in services of search engine optimisation (SEO), pay per click and managed campaigns.
"Despite our efforts to reposition the search marketing business to mitigate the impact of the changes made by Google to their search engine algorithms in 2012, it has become clear in recent months that the original strategy of cross-selling SEO to the small and medium enterprises clients of dotMailer is now less attractive and less profitable because of reduced operating margins and is increasingly seen as a distraction to the core strategy of growing email marketing revenues," the company said in a statement.
However, that company said it has continued to see recurring revenues and is predicts growth this year.
The full results will be announced in February. Shares fell 6.72% to 15.62 at 9:50 Friday.
RD
-
What happens if you can’t pay your tax bill, and what is "Time to Pay"?Millions are due to file their tax return this Friday as the self-assessment deadline closes. Though the nightmare is not over until you pay the taxman what you owe - or face a penalty. But what happens if you can't afford to pay HMRC your tax bill, and what is "Time to Pay"?
-
What does Rachel Reeves’s plan for growth mean for UK investors?Rachel Reeves says she is going “further and faster” to kickstart the UK economy, but investors are unlikely to be persuaded
