dotDigital sales climb in second half of 2012

dotDigital Group, a software and digital marketing company, reported on Friday a 22 per cent sales increase during the last half of 2012 as new clients including BBC Worldwide and Balfour Beatty jumped on board.

dotDigital Group, a software and digital marketing company, reported on Friday a 22 per cent sales increase during the last half of 2012 as new clients including BBC Worldwide and Balfour Beatty jumped on board.

Email marketing, e-commerce and website building services were the top performers, the group said in a trading update for the six months leading to the end of December.

A 38% increase to £4.1m in email marketing, including Saas licence and usage, was driven by new clients in the corporate sector and demand from existing customers.

Clients who joined the company over the period were BBC Worldwide, e-Consultancy, Harveys, England Hockey Board, Investec, Osprey London, BP International, ITV, Odeon Cinemas, Ryman, Delice de France, Surrey County Council, City & Guilds, Cartridge World, Balfour Beatty and Help for Heroes.

The newly opened New York office also helped boost revenues as it signed its first email marketing client just before the Christmas holiday.

The company now plans to open an office in Melbourne, Australia.

While the sales were up overall, the company experienced a decline in services of search engine optimisation (SEO), pay per click and managed campaigns.

"Despite our efforts to reposition the search marketing business to mitigate the impact of the changes made by Google to their search engine algorithms in 2012, it has become clear in recent months that the original strategy of cross-selling SEO to the small and medium enterprises clients of dotMailer is now less attractive and less profitable because of reduced operating margins and is increasingly seen as a distraction to the core strategy of growing email marketing revenues," the company said in a statement.

However, that company said it has continued to see recurring revenues and is predicts growth this year.

The full results will be announced in February. Shares fell 6.72% to 15.62 at 9:50 Friday.

RD

Recommended

Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Why investors should be “cautiously bullish” for 2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020

Most Popular

Will a second wave of Covid lead to another stockmarket crash?
Stockmarkets

Will a second wave of Covid lead to another stockmarket crash?

Can we expect to see another lockdown like in March, and what will that mean for your money? John Stepek explains.
18 Sep 2020
Here’s why you really should own at least some bitcoin
Bitcoin

Here’s why you really should own at least some bitcoin

While bitcoin is having a quiet year – at least in relative terms – its potential to become the default cash system for the internet is undiminished, …
16 Sep 2020
James Ferguson: How bad data is driving fear of a second wave of Covid-19
UK Economy

James Ferguson: How bad data is driving fear of a second wave of Covid-19

Merryn and John talk to MoneyWeek regular James Ferguson about the rise in infections in coronavirus and what the data is really telling us.
17 Sep 2020