Capital Shopping Centres invests 25m pounds on online proposition and rebrand

Capital Shopping Centres Group has unveiled plans to invest 25m pounds in a rebrand and digital proposition.

Key initiatives of the endeavour include creating a single brand, called "intu", providing a national proposition for retailers and commercial partners and launching intu.co.uk, an eCommerce mobile-enabled website.

Of the £25m investment, some £7.0m is being spent on brand creation and roll-out, £8.0m on digital infrastructure and £10m on the acquisition and start-up phase of intu.co.uk.

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The company anticipates that income will be driven for investors through the enhanced proposition to consumers.

Fischel: investment marks 'exciting next phase' for CMC GroupDavid Fischel, Chief Executive Officer of CMC, commented: "With over half the UK population visiting our shopping centres each year, we have the scale to seize the opportunities provided by the changes in the retail marketplace.

"We are investing £25m in digital infrastructure, an eCommerce website and a new brand. We very much look forward to implementing the initiatives announced today, which mark an exciting next phase in the evolution of our market-leading UK shopping centre business, to the benefit of customers, retailers, staff and investors."

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