Four simple rules for successful investing

Investing isn't brain surgery or rocket science - it's much easier than either. Establish a few basic rules, and you can't go wrong. Here are four simple rules for successful investing.

Over twenty-years ago, I looked at the rules that everybody else seemed to be working by. It seemed that they over-relied upon one simple untruth, which was that in the long run you are always better to be invested in equities. We hope that at long last that lie has finally been buried, but regrettably not before the ruination of many people's lives.

I set out to invent our own unique rules. First and foremost I wanted them to be simple to understand, rely on basic principles and reflect the lessons of history. After deep thought, I decided as follows, my first rule was not to lose clients' money; my second to outperform cash on deposit; all under the principle aims, to remain profitably invested whatever investment and economic conditions prevailed and avoid the herd. We would contend that any thoughtful investor would pick similar principles to work by.

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MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.