blinkx, the AIM-listed video search engine, has unveiled a partnership with Penske Media Corp., a digital media firm with a portfolio of media brands that provide original content in a number of genres.
Under the agreement, blinkx will provide channels to a number of Penske Media Corp. studios, and place contextually relevant advertising against the videos played on these channels.
One of these channels is entitled Beyond the Trailer, and presents the latest information on all the major movies coming out each weekend.
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"Most moviegoers are no longer waiting for a highly anticipated trailer to play in theatres," said blinkx Chief Marketing Officer Julia Blystone.
"Our audience wants to watch the latest in entertainment as soon as it's available, and is looking for more than just a simple preview, which makes Beyond the Trailer a perfect channel to launch our partnership with PMC."
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