Blinkx gains on launch of newly transformed website

Blinkx launched Tuesday a new and improved version of its video search engine.

Blinkx launched Tuesday a new and improved version of its video search engine.

Shares were up 3.47% to 67.00p at 10:56 as the multimedia platform unveiled the revamp of its website, blinkx.com.

The redesign was aimed at enhancing video search and viewing for users and includes more personalised features - My Stream, Multi-platform and Pause and Pick-up.

My Stream is a personal TV channel for users which constantly updates a stream of video which is customised based on a viewer's social graph, topics they have chosen to follow and preferences.

The multi-platform is an application designed for easier navigation on smartphones and table devices.

The Pause and Pick-up feature means users can start watching video on one device, hit pause and then pick it up again at the same point on a different gadget.

In open beta-testing over the past four months the website saw a significant increase in dwell time, with users spending four times as much time on the new site as on previous versions.

Mobile usage was up 400% following the redesign for more user friendly access on smartphones and tablets.

"We've been delighted with audience response to the new blinkx.com," said Chief Technology Officer Matt Scheybeler.

"In transforming the site, we prioritized discovery and personalisation because social networks and mobile devices have profoundly changed the way we consume content online. We're deeply engaged with Facebook pages and Twitter feeds - a unique content universe created for us by our friends and the people we follow, so we designed the new blinkx.com to support this behaviour: optimised for sharing, discovery and mobile access."

The news comes a day after Blinkx unveiled a new partnership with video sharing website Dailymotion to expand its content.

Blinkx will embed Dailymotion's player alongside its own content to improve access to videos including TV clips, film trailers, comedy sketches and more.

RD

Recommended

Too embarrassed to ask: what is short selling?
Too embarrassed to ask

Too embarrassed to ask: what is short selling?

Short sellers are often accused of unfairly driving share prices down to make a quick buck. But short selling is a perfectly legitimate – if risky – t…
26 Jan 2021
Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020

Most Popular

The FTSE 100 is set for a makeover with an influx of new tech stocks
UK stockmarkets

The FTSE 100 is set for a makeover with an influx of new tech stocks

The FTSE 100 – the dullest index in the world – is about to reinvent itself as a host of new firms list on the market. The change is long overdue, say…
24 Jan 2021
Think Tesla is a bubble? This might be the best way to bet on it bursting
Oil

Think Tesla is a bubble? This might be the best way to bet on it bursting

The huge rise in Tesla’s share price means that, by market value, it’s now the sixth-largest company in the US and and the world’s biggest car-maker. …
25 Jan 2021
Why we won’t see a house-price crash in 2021
House prices

Why we won’t see a house-price crash in 2021

Lockdown sent house prices berserk as cooped up home-workers fled for bigger properties in the country. And while they won’t rise quite as much this y…
18 Jan 2021