Investment style: are you a bird or a worm?

There are two different approaches to investing - 'bottom up' and 'top down' - says Bengt Saelesnminde. Here, he explains what they are and why they matter.

"Right, that's it. No more! I'm getting the shopping online from now on. I've had enough of your interference."

Oops, this could be the end of supermarket shopping as we know it. The problem? Well, how can I put it? Let's just say that there's a difference between the way my wife and I shop.

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Bengt graduated from Reading University in 1994 and followed up with a master's degree in business economics.

 

He started stock market investing at the age of 13, and this eventually led to a job in the City of London in 1995. He started on a bond desk at Cantor Fitzgerald and ended up running a desk at stockbroker's Cazenove.

 

Bengt left the City in 2000 to start up his own import and beauty products business which he still runs today.