Aegis Group acquires Lucidity Digital

Aegis Group on Monday announced the acquisition of Lucidity Digital, a web design and development agency in Ireland.

The London-based media and digital communications group said the move would give clients access to a full suite of digital creative and production services.

It will also strengthen the Aegis Media Digital position in the Irish market, the FTSE 250 company added.

Lucidity, founded in 2003, will become part of Aegis's digital creative origination network, Isobar, and will be re-branded Lucidity Isobar in Ireland.

Liam McDonnell, Chief Executive Officer of Aegis Media Ireland, said: "We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative.

"We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland."

Jim Cassidy, Co-Founder of Lucidity, said the company was thrilled to join the Aegis network.

"This transaction will allow us to really scale our business in terms of both service offering and client base. We are already looking forward to working with our new colleagues to deliver outstanding digital creative and media solutions for our clients."

Aegis shares were down 0.08% to 235.60p at 10:15 Monday.

RD