The big secret behind better returns

Joel Greenblatt, author and founder of Gotham Capital, says in his latest book that the key to successful investing is 'to figure out the value of something and then pay a lot less'. In other words, buy low and sell highg. That's all very well and obvious, but how, exactly, do you do that? Tim Bennett explains.

Joel Greenblatt author and founder of Gotham Capital, a partnership that claims a 40% annualised return over 20 years from 1985 likes to keep investing simple. In his latest book, The Big Secret for the Small Investor, he says the key to successful investing is "to figure out the value of something and then pay a lot less". In other words, buy low, sell high.But how do you do it? And can you find a fund that will do it for you?

Bottom-up valuation

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Tim graduated with a history degree from Cambridge University in 1989 and, after a year of travelling, joined the financial services firm Ernst and Young in 1990, qualifying as a chartered accountant in 1994.

He then moved into financial markets training, designing and running a variety of courses at graduate level and beyond for a range of organisations including the Securities and Investment Institute and UBS. He joined MoneyWeek in 2007.