Lots of private investors are drawn to retailers because they feel that they understand them. After all, nearly all of us go shopping every so often. It’s also easy to go and visit a wider range of stores to find out more about a retail chain.
Store visits are an important part of evaluating retailers, but they don’t tell the whole story. There are other issues that you need to be aware of.
In this video, I look at all the factors you should consider when investing in retail shares.