How to invest in retail stocks

Lots of private investors are drawn to retailers because they feel that they understand them. But that might be a mistake, says Ed Bowsher. In this video, he looks at all the factors you should consider when investing in retail shares.

Lots of private investors are drawn to retailers because they feel that they understand them. After all, nearly all of us go shopping every so often. Its also easy to go and visit a wider range of stores to find out more about a retail chain.

Store visits are an important part of evaluating retailers, but they dont tell the whole story. There are other issues that you need to be aware of.

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In this video, I look at all the factors you should consider when investing in retail shares.

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