Most popular London boroughs: Full list of in-demand places to move to

A deluge of people move to or within Britain’s capital each year – but which area is the most popular? We look at the most in-demand London boroughs in 2025.

Aerial view of central London skyline at sunset
(Image credit: coldsnowstorm via Getty Images)

Droves of people move to or within the UK’s capital each year, whether it be for work, to study, or to be closer to family and friends.

With Greater London having an area of over 600 square miles and a population of around 9 million, there is a wide range of locations to choose from.

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But the borough is not cheap – it commands rent and house prices above the London average of £543,497, according to Halifax.

South London is by far the most in-demand area of the capital to move to, with CompareMyMove’s data showing seven of the ten most popular boroughs lie in the south.

Wandsworth

Battersea Power Station and River Thames

(Image credit: John Lamb via Getty Images)

The most popular London borough to move to so far in 2025 was Wandsworth, with 4.76% of people moving to or within the capital going to this borough.

The borough is known for its leafy residential streets and large green spaces, and has been named the London Borough of Culture for 2025. It stretches from Battersea to Tooting and is home to around 329,677 people.

It is also home to Battersea Power Station, a decommissioned power station which was reopened as a shopping centre in 2022 and has become a major tourist attraction.

The average price of a house in Wandsworth is £691,000, far above the London average, while renters will pay an average of £2,526 a month to live there, according to the Office for National Statistics (ONS).

There is a silver lining though – residents of Wandsworth have the cheapest council tax rates in London, paying between £660 and £1,980 a year.

Tower Hamlets

The Thames river and Canary Wharf

(Image credit: Massimo Borchi/Atlantide Phototravel via Getty Images)

Tower Hamlets is the second-most popular London borough to move to in 2025. According to data from CompareMyMove, 4.55% of their London moves went to the area.

The borough is home to around 325,000 people and stretches from Tower Bridge to Canary Wharf and borders Hackney to its north.

Tower Hamlets encompasses much of the traditional East End of London but also includes areas like Canary Wharf, a major financial centre.

The average price of a home in this borough is £491,000, significantly below the London average, while a month of rent will cost £2,370 on average, according to the ONS.

Brent

Wembley Stadium behind houses in Brent

(Image credit: ben radford via Getty Images)

The third-most in demand borough of London to move to is Brent, where 4.55% of CompareMyMove’s users who moved to or within London chose as their home.

The borough is technically part of West London according to the London Plan, but includes within it areas generally considered to be part of north-west London, including Wembley and Willesden.

The most famous landmark in Brent is Wembley Stadium, the home of English football, but others include Neasden Temple, a Hindu temple that was once the largest outside of India.

The average house in Brent costs £536,000, just below the London average, while a month of rent costs around £1,948, according to ONS figures.

Southwark

The Shard and buildings in Southwark

(Image credit: Marco Bottigelli via Getty Images)

The borough of Southwark is popular among CompareMyMove’s users, with 4.06% of those moving to or within London going there so far in 2025.

Southwark is made up of a large chunk of the south bank of central London, including the Tate Modern art gallery, London Bridge, and Borough, but also stretches as far south as Crystal Palace.

The average house in the borough costs £582,000, more than the London average, and a month of rent typically costs £2,347, according to the ONS.

Croydon

Centre of Croydon

(Image credit: Lynda Morris Photography via Getty Images)

Rounding off the top five most in-demand London boroughs is Croydon, where 3.83% of CompareMyMove’s customers who moved to or within London chose as their new home.

Croydon is an outer borough of south London, and borders Surrey, but its north-most part borders Streatham common.

The borough is home to Selhurst Park, the home stadium of Crystal Palace Football Club, the Croydon Clocktower museum, and the BRIT school, a creative arts school that has produced a deluge of British performing artists, including Adele, Amy Winehouse, Tom Holland, and many more.

The average house in Croydon costs £400,000, well below the city’s average, and one month of rent costs an average of £1,534, according to the ONS.

London’s most in-demand boroughs: the full list

Swipe to scroll horizontally

Rank

London Borough

Greater London Area

Percentage of Movers

Average Monthly Rent

Average House Price

1

Wandsworth

South

4.76%

£2,526

£691,000

2

Tower Hamlets

East

4.55%

£2,370

£491,000

3

Brent

West

4.17%

£1,948

£536,000

4

Southwark

South

4.06%

£2,347

£582,000

5

Croydon

South

3.83%

£1,534

£400,000

6

Lambeth

South

3.68%

£2,435

£555,000

7

Lewisham

South

3.44%

£1,793

£490,000

8

Barnet

North

3.36%

£1,886

£598,000

9

Greenwich

South

3.34%

£1,880

£462,000

10

Bromley

South

3.24%

£1,640

£539,000

11

Haringey

North

3.20%

£2,189

£622,000

12

Ealing

West

2.99%

£2,047

£580,000

13

Newham

East

2.95%

£1,874

£420,000

14

Waltham Forest

East

2.92%

£1,738

£513,000

15

City of Westminster

Central

2.51%

£3,215

£977,000

16

Hammersmith and Fulham

West

2.46%

£2,735

£782,000

17

Islington

Central

2.44%

£2,701

£684,000

18

Richmond upon Thames

West

2.39%

£2,235

£801,000

19

Kingston upon Thames

South

2.26%

£1,833

£589,000

20

Hounslow

West

2.25%

£1,891

£536,000

21

Merton

South

2.22%

£2,061

£633,000

22

Bexley

East

2.13%

£1,512

£414,000

23

Hillingdon

West

2.10%

£1,531

£479,000

24

Harrow

West

2.05%

£1,727

£549,000

25

Enfield

North

2.00%

£1,738

£474,000

26

Camden

Central

1.98%

£2,793

£920,000

27

Sutton

South

1.87%

£1,524

£446,000

28

Hackney

East

1.61%

£2,566

£614,000

29

Havering

East

1.57%

£1,542

£440,000

30

Kensington and Chelsea

Central

1.47%

£3,614

£1,362,000

31

Redbridge

East

1.46%

£1,693

£490,000

32

Barking and Dagenham

East

0.85%

£1,655

£361,000

Source: CompareMyMove, September 2025, ONS

Daniel is a digital journalist at Moneyweek and enjoys writing about personal finance, economics, and politics. He previously worked at The Economist in their Audience team.

Daniel studied History at Emmanuel College, Cambridge and specialised in the history of political thought. In his free time, he likes reading, listening to music, and cooking overambitious meals.