Lessons for investors from the “go-go years”

The fate of the Nifty Fifty stocks reminds should remind investors that it’s dangerous to pay too much for the certain winners of tomorrow.

Woman with a Polaroid camera © Getty Images/iStockphoto
Polaroid was the future once
(Image credit: Woman with a Polaroid camera © Getty Images/iStockphoto)

I’ve been thinking a lot about the late 1960s and the parallels with today. Not because of protests in America, Hong Kong and elsewhere. Not because of the pandemic sweeping around the globe – influenza then, coronavirus now. Not because of the spectre of conflict (the Vietnam war, the looming US-China cold war). Those comparisons are valid – there are good reasons why people are starting to describe 2020 as the worst year since 1968. But it’s really the US stockmarket of 40 years ago that interests me.

The 1960s were the go-go years, to quote the title of a contemporary history by the journalist John Brooks. Solid growth and a climate of optimism created a strong bull market. But by the end of the decade, a small number of stocks were driving the gains. These were known as the Nifty Fifty – there was never a single list of 50 stocks, but the usual candidates include many familiar names such as Polaroid, McDonald’s, Johnson & Johnson, Coca-Cola and Hewlett-Packard.

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Cris Sholto Heaton
Contrbuting Editor

Cris Sholto Heaton is the contributing editor for MoneyWeek.

He is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is experienced in covering international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers.

He often writes about Asian equities, international income and global asset allocation.