Balancing risk and reward as investors

SPONSORED CONTENT – Christopher Godfrey-Faussett, managing director at Close Brothers, on the different approaches to risk.

Risk appetite is a poorly understood concept. Regardless of their attitude towards risk, the coronavirus crisis will have left many investors – from the most conservative to the avowedly adventurous – wishing they’d left their money in cash. While understanding an investor’s attitude to risk is crucial, what often matters more is their investment time horizon.

Christopher Godfrey-Faussett, managing director at Close Brothers Asset Management, explores how investors can approach risk.

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