In a world shaped by shifting economies, political uncertainty, and rapid technological change, today’s investors face a more complex landscape than ever. Whether you're just starting out or refining your approach, navigating this environment requires more than just access to products - it calls for clarity, strategy, and confidence.
Successful investing starts with a clear plan. That means understanding your goals, choosing an approach that suits your lifestyle and risk appetite, and staying focused for the long term, even when markets fluctuate. It’s not about timing the market, but about time in the market. With this in mind, Lloyds offers a range of investment tools designed to support investors at every stage, helping their customers build portfolios that reflect both personal ambition and the realities of today’s market.
Investing in an ever-changing world
From inflation and geopolitical tensions to the rise of AI and green energy, the forces shaping today’s investment environment are dynamic. For many investors, this means rethinking how they diversify, not just across asset classes, but across geographies and themes.
Strategic investing today often involves balancing core holdings with exposure to emerging sectors. For example, while traditional equities remain a foundation, many investors are now exploring thematic opportunities in areas like clean energy, global infrastructure, and dividend-focused strategies*. These themes reflect broader macroeconomic trends and offer potential for long-term growth. *Source: BNP Paribas Asset Management, 2024 & Lloyds ETF Quicklist, 2025.
As Manuel Pardavila-Gonzalez, Managing Director of Customer Pensions and Investments at Lloyds explains, “markets are evolving faster than ever. Investors who combine a strong core with selective exposure to future-focused themes are often better positioned to capture growth while managing risk.”
Lloyds supports this mindset by offering tools that help investors explore opportunities in these areas, whether through ETF lists and diversified funds to investment options designed to suit different needs.
Manuel Pardavila-Gonzalez, Managing Director of Customer Pensions and Investment at Lloyds
Share Dealing - A platform that helps support strategic investing
The Lloyds Share Dealing Account and ISA give investors access to UK, US, and European markets, as well as global exposure via funds and ETFs. With flat-rate fees and intuitive tools available through the Lloyds mobile app, it’s designed to help investors take control of their decisions without unnecessary complexity.
To help investors cut through the noise, Lloyds offers the ETF Quicklist, a selection of themed ETFs that reflect current market trends and strategic opportunities. From UK Dividends to Clean Energy and US Tech, the Quicklist helps investors align their choices with their broader investment thesis.
“The ETF Quicklist is all about making things easier,” says Manuel. “It’s perfect for investors who want to explore areas like clean energy, technology, or global markets, without getting lost in endless data.”
For those looking to go deeper, the Fund Select List offers a way to filter funds based on objectives like growth or income, helping investors build portfolios that match their goals and risk tolerance.
These tools are designed not just to simplify investing, but to support more strategic decision-making, helping their customers stay focused on what matters most.
The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Account fees and charges apply.
Ready-Made Investments – letting the experts select the investments
Of course, not everyone wants to pick individual stocks, and that’s where Lloyds’ Ready-Made Investments come in. These portfolios are built and managed by experts, offering a hands-off way to stay invested while still aligning with your risk appetite.
Investors can choose from three fund options — Cautious, Balanced, or Adventurous — and start with just £50 a month or a £500 lump sum. Investments can be held in an ISA or regular account, and customers can switch funds or account types if their circumstances change.
The funds are selected and managed by Lloyds’ experts and offer some of the most competitive funding structures on the market. The ongoing charge across all funds is just 0.1%, meaning investors keep more of their money. There’s also a £3 monthly account fee, making it a cost-effective way to invest without the complexity.
Since launch, over 70,000 customers have chosen Ready-Made Investments* drawn to their simplicity, affordability, and expert-led approach. It’s a solution that removes the guesswork, while still giving investors access to diversified, professionally managed portfolios. *Source: Lloyds internal data, 2025.
As Manuel explains, “we know that many people who want to start investing feel overwhelmed by complexity and cost, so we created our Ready-Made Investments to be a simple, affordable ‘portfolio in a box’ solution that removes any guesswork. The products have been built on Lloyds’ deep understanding of customers and powered by the investment expertise of Scottish Widows, allowing us to offer access to some of the best-priced funds available to everyday investors.
The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Lloyds internet banking customers only. Account fees and charges apply.
Long-Term Thinking in Uncertain Times
In volatile markets, long-term thinking becomes even more important. Lloyds encourages a strategic mindset, one that focuses on consistency, diversification, and resilience.
“Investing is about time in the market, not timing the market” is how Manuel puts it. “The longer you’re invested, the more opportunity your money has to ride out volatility and benefit from compounding growth.”
Whether you're building towards retirement, saving for a future goal, or simply growing your wealth, Lloyds offers the tools and insight to help you stay focused and confident in your investment journey.
Supporting the Next Generation
For younger investors, Lloyds offers Invest Wise, a dedicated account for 18–25-year-olds with no admin fee until age 26 and free regular investing. It’s designed to help build good habits early, with access to the same tools and investment lists as more experienced investors.
Since launching in 2024, Invest Wise has significantly grown its younger customer base, with engagement under 25 reportedly doubling (Simply Wall St analysis, 2024). In fact, 42% of 18-25 year old investors started investing in the past year, highlighting the growing appetite for accessible, straightforward solutions like Invest Wise (Lloyds internal data, 2024).
“Invest Wise is designed to give younger investors a practical, low-cost way to start building their portfolio” explains Manuel. “It’s about making investing accessible from day one, with the right tools, guidance, and flexibility to help them grow their confidence and develop strong financial habits early on.”
The value of investments and the income from them can fall as well as rise, and you may get back less than you invest.
Explore Your Next Investment Move
Whether you prefer to choose your own investments or let the experts do the work, Lloyds offers a range of options to help you grow your money with confidence. From ISAs to ETF lists and expert-managed portfolios, the focus is on helping customers invest with clarity and stay focused on their long-term goals, no matter what the market brings.
To find out more go to: www.lloydsbank.com/investing.html
Important Information:
The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Account fees and charges apply.Tax treatment depends on your individual circumstances and may change. If you're unsure about investing, seek independent advice. There will usually be a charge for this advice.
Ready-Made Investments is provided by Embark Investment Services Limited, a company incorporated in England and Wales (company number 09955930) with its registered office at 33 Old Broad Street, London, EC2N 1HZ. Embark Investment Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number 737356).
The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.
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