Take a punt against businesses with Remainer CEOs

Prominent EU supporters’ faulty reasoning is a liability for their businesses, says Matthew Lynn. Sell their shares short.

Dunkerton should have kept his eye on the ball
(Image credit: 2015 Getty Images)

Julian Dunkerton was one of the main backers of the Remain campaign, donating more than £1m to the People’s Vote movement. Now Superdry, where he made his money, is in trouble – the retailer has issued a profits warning and its shares are in freefall. Perhaps he should have spent more time working on the chain of clothing stores he founded and thinking about how to cope in his brutally competitive industry.

Dunkerton is not the only prominent Remain business leader to stumble. Paul Polman of Unilever wrote to 100,000 staff and pensioners of the company before the referendum urging them to vote to stay in, and was constantly warning of the dangers of leaving. Last year he had to be shuffled quietly out of the company after a botched attempt to move its headquarters out of London and end its dual listing (officially he “retired”, but his departure came suspiciously soon after the failed switch). Then there is John Lewis chairman Sir Charles Mayfield, who warned that leaving the EU would lead to higher prices and that a no-deal exit was “unthinkable”. It might have been better if he had been paying more attention to all that was going wrong at his retail chain. Likewise, Ray Kelvin, the boss of Ted Baker, was telling us for ages that staying in the EU would provide “certainty for business”; he had to be forced out of the retailer as its shares slumped.

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Matthew Lynn

Matthew Lynn is a columnist for Bloomberg, and writes weekly commentary syndicated in papers such as the Daily Telegraph, Die Welt, the Sydney Morning Herald, the South China Morning Post and the Miami Herald. He is also an associate editor of Spectator Business, and a regular contributor to The Spectator. Before that, he worked for the business section of the Sunday Times for ten years. 

He has written books on finance and financial topics, including Bust: Greece, The Euro and The Sovereign Debt Crisis and The Long Depression: The Slump of 2008 to 2031. Matthew is also the author of the Death Force series of military thrillers and the founder of Lume Books, an independent publisher.