How this ex-journalist could transform the PR industry

An ex-City journalist may be about to succeed in his quest to shake up the marketing industry, says Tom Bulford - thanks to this clever, little piece of financial engineering.

David Wright was a rising star at the Financial Times when he realised he could make his fortune in the PR game. He achieved that in 2003, when his consultancy, Citigate Public Relations, was acquired by Huntsworth.

But retirement didn't suit Wright. And he's back in the game with his second PR startup, PortaCommunications (AIM:PTCM). I went to see him last week. And I have to say that I was very impressed.

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Tom worked as a fund manager in the City of London and in Hong Kong for over 20 years. As a director with Schroder Investment Management International he was responsible for £2 billion of foreign clients' money, and launched what became Argentina's largest mutual fund. Now working from his home in Oxfordshire, Tom Bulford helps private investors with his premium tipping newsletter, Red Hot Biotech Alert.