The Brics have gone off the boil

A recent summit of the leading emerging-market economies has failed to make headway.

Few acronyms coined by investment bank analysts are recognised outside their bank. But Bric' is an exception. Jim O'Neill of Goldman Sachs first came up with the term in 2001. Concerned with how non-Western economies would wield more power in future, he noted that the Brics Brazil, Russia, India and China all had huge populations, underdeveloped economies and governments keen to embrace global markets.

Since 2001, Bric has become a strong brand. It shaped multinationals' emerging market strategies and spawned a think-tank and an annual summit, now known as Brics, since South Africa was asked to join.

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